Strategic product direction for founder-led and growth-stage SaaS companies navigating product scale, roadmap pressure, and the shift to a durable product operating model.
This work is practical, hands-on, and grounded in operating experience. I work with companies navigating product scale, AI adoption, or the shift from founder-led product decisions to a more structured product operating model.
Clarify where the product is going, which customer problems matter most, and how product investments connect to company strategy.
This includes roadmap strategy, market positioning, product differentiation, platform strategy, AI product opportunities, and prioritization across competing business needs.
Help product, engineering, design, sales, customer success, and leadership teams work together more effectively.
This includes roadmap planning, discovery practices, decision-making cadence, product analytics, feature flag practices, release planning, and clearer ownership across teams.
Support companies moving from founder-led product decisions to a more structured product organization.
This includes product team design, role definition, hiring profiles, coaching product managers, improving collaboration with engineering, and building the foundations for a durable product function.
Identify practical AI opportunities that change workflows, improve customer outcomes, or create meaningful differentiation.
The focus is not adding AI for its own sake. It is understanding where AI can improve the product, where it introduces risk, and what needs to be true operationally for customers to trust it.
Support product-led growth decisions around packaging, monetization, expansion, module strategy, and customer value.
This is especially useful for companies moving from a single product to a broader platform or suite.
Engagements are scoped to fit. Most open with a no-pressure discovery conversation to align on fit, timing, and outcomes before anything is committed.
15+ years building and scaling B2B SaaS products
Led Product, UX, and Platform organizations
Helped scale SaaS revenue from under $5M ARR to roughly $30M ARR
Built product functions from early stage through growth stage
Experience across HR tech, enterprise video, embedded analytics, collaboration, and AI-enabled products
Hands-on technical background across software engineering, architecture, and product leadership
A selection of outcomes from prior product leadership engagements.
Led the product transformation of an enterprise video platform from on-premise to cloud-native, redefining the product vision and aligning a cross-functional team around a new go-to-market strategy.
Built the product management framework from scratch at an early-stage analytics startup, establishing customer discovery processes and a data-driven roadmap that attracted Series B funding.
Joined as the first product executive to professionalize product management, institute customer feedback loops, and accelerate the release cadence for a performance management SaaS platform.
Most engagements are collaborative, hands-on, and tailored to the stage of the company.
Some companies need strategic product guidance. Others need help building product process, evaluating AI opportunities, improving execution, or supporting a growing product organization.
The goal is not to introduce unnecessary process. The goal is to help teams make better product decisions, move more effectively, and build durable product foundations as the company scales.
A short conversation is usually enough to know whether this is a fit.
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